- To bring today’s car enthusiast into the Hybrid Electric Vehicle (HEV) and Alternative Fuel Vehicle (AFV) market and increase their passion.
- To be the world’s first and most recognized brand that enhances the performance and experience of hybrid electric and alternative fuel vehicles.
- The world’s most recognized brand for putting passion back into automobiles
- Putting passion back into automobiles by enhancing the performance and experience of intelligent designed hybrid electric & alternative fuel vehicles.
- Purpose : Protecting our environment while serving our community
- Precision : Making the best out of everything we do
- Performances : Proving results